New build development of premium apartments designed for city living.

Our brief was to bring something a little different to this development.

It needed to have a feel of sophistication but also to reflect the more tranquil side of what Denizen can offer. We wanted to showcase the amazing potential of this large apartment, we wanted it to feel like the perfect balance between your favourite bar, a nice place to work, and a retreat escape, as well as the place you call home. Previous show apartments here were much darker and more masculine so we wanted to ensure our approach felt fresh and unique.

We emphasised the architectural quirks of this unusually shaped apartment and zoned different areas. By using large rugs, acoustic cladding, feature paints, and plug-in pendants we made the most of every square foot in this prime location. Clever use of props and styling allowed us to communicate with the target audience, we created multiple work-from-home desks, a space for wellbeing, and an area to entertain both indoors and out.

The impacts on manufacturing and logistics during Brexit and the global pandemic meant that sourcing and procuring furniture in 2020/21 became a huge challenge. It was Jigsaw’s relationships with a broad mix of suppliers and our dedicated in-house logistics team that not only enabled us to deliver a beautiful show home in a very tight time frame but also to deliver on budget.

The show home sold within a few months, to a purchaser who wanted to buy this unit fully dressed. We are pleased it was so well received and honoured to be asked to do another apartment following on from this success.